Sam
“Six images for the spring catalogue, on brand. One caption is holding — 'best price guaranteed' isn't an approved claim.”
Nothing should go out with your name on it that hasn’t been checked against your manual.
She carries it from the moment a piece is briefed to the moment your brand lead approves it. There she works from your guidelines rather than a house style, and she is measured on what she holds back as much as on what she produces. Publishing stays human. What changes is that the calendar keeps moving whether or not the week is busy.
The pre-publish brand check, exactly as Sam filed it.
Every line carries the check that produced it, and anything held stays visible with its reason attached. Structure and logic from a live deployment; values changed.
ConsoleFileEditViewWindowTue 24 Jun 15:38«¿Podemos decir "el mejor precio garantizado"? Es lo que dice la competencia.»
The claim isn’t in your approved manual and it carries an exposure your brand lead has ruled on before, so Sam holds the caption and proposes two approved alternatives — rather than publishing it and apologising afterwards.
What Sam does.
Every capability trained on your brand manual, your catalogue and your editorial calendar — not a default template.
Produces the product imagery
Catalogue and campaign visuals on your backgrounds, in your palette, at the sizes each channel actually needs.
Writes in your voice, not a generic one
Ads, emails and posts drafted from your tone guide, with variants for testing rather than one take.
Assembles the whole campaign
Message, pieces, formats and calendar, structured so a person can approve it in one pass.
Schedules once approved
Straight into your connected accounts — after a human has said yes, never before.
Adapts one design into every format
Feed, story, WhatsApp and email from a single approved piece, with the safe areas respected.
Checks every piece against the manual
Palette, type, logo clearance, contrast and approved claims — and holds what fails instead of softening it.
She doesn’t arrive knowing your operation. She is taught it, on your records, before she touches anything live.
Four stages. You see her calls next to your team’s before anything is delegated.
Diagnostic
Someone from our forward-deployment team builds a week of your calendar by hand — the real channels, the real approval chain, the claims legal has already refused.
Your manual, ingested
Palette, type, tone, and the claims your legal team has approved as well as the ones it hasn’t. Permissions scoped per channel in the same pass.
Shadow mode
She produces against a quarter of already-published pieces so you can compare hers to yours, publishing nothing.
Live
She produces, adapts and schedules. The publish button stays with your brand lead.
No new platform. She works inside what your team already opens every morning.
Content lands where your audience already is, drafted in the tools your team already reviews in. No new approval workflow to learn.
Connected on the systems you already run
Formats she delivers ready to review
Where Sam is already deployed
What she can reach, what she can’t, and what happens when she is wrong.
Every permission is set by you, per channel, and visible on the trust page. Sam drafts everything and publishes nothing you haven’t approved.
She holds the piece and names the guideline it fails, rather than softening the wording and publishing it anyway.
Within 60 seconds to your brand lead, with the draft, the rule it breaks and two compliant alternatives attached.
About 4% of drafts come back for edits — most often tone rather than fact. The note writes back into the manual so the same edit isn’t needed twice.
Sam cannot publish, spend on ads, or approve a claim your legal team hasn’t. Those stay with your brand lead.
The workload, redistributed.
What a two-person marketing team was carrying alone, and what it looks like after Sam has been through shadow mode and gone live.
Catalogue content at catalogue scale
Each piece took half an hour between design and copy. Sam delivers a review-ready version in three minutes, on brand.
Triple the publishing, same two people
From four to twelve weekly pieces across every channel, without hiring and without the calendar slipping.
Organic reach, from consistency alone
Publishing that actually happens, adapted per format, grew organic reach by two fifths in the first quarter.
Reads every piece of field evidence against the checklist your compliance team wrote, and flags what doesn't add up before the auditor does.
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Reconciles invoices against orders and receipts under your tax rules, and stops the payment before it leaves.
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Answers employee questions, assembles employment documents, and keeps onboarding moving without an HR ticket queue.
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Tracks stock against the ERP in real time and answers counter staff by voice or code, in the aisle.
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Takes first contact on WhatsApp and web, schedules, resolves, and escalates the moment a human is needed.
Their page →Put Sam on your editorial calendar.
Two weeks of diagnostic on your real brand manual, with our forward-deployment team on site.